It is incredible to be able to see real-time sentiment but it is even more incredible to be able to trace back in time, up to 180 days, the sentiment of the past. Using www.trendistic.com and Google Search Insights, I have been able to pin down the two hottest days in the past 180 days on Twitter for Healthcare and then reference those numbers with the information Google Search Insights provides. According to those measurements, when healthcare was a hot topic on a weekday, the volume of Tweets was nearly 4 times as high as they have been today, a Sunday. This means 2 things initially:
- Twitter has proven, yet again, that people really can and really do take days off from caring. The adage that the best time to release a memo or break a story that you don’t want covered is on a Friday at 11:59PM is certainly true.
- Also, the justification for most people’s concerns on new media stems from coverage on traditional media as many of the Tweets that were made linked back to articles and talking points from TV and Radio Personalities. The new adage that social media is independent or even driving content on traditional media is false, at least from this perspective.
It is endlessly amusing to me to see the habits of a society take form time and time again on a medium that can so easily be measured. I would be niave if I thought things would be any different.
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