Bret BernhoftTag: Bret Bernhoft | Bret Bernhoft

Radio that Happens to Be on the Internet: Episode 6

Bret Bernhoft — Sat, 18 Jun 2011 20:47:22 +0000

On this episode of Journalytics I co-host with Jeff Simmons of Radio 23. We discuss the future and present reality of “Radio that happens to be on the Internet” (Internet Radio). In our conversation we discover that to call this medium, “Internet Radio,” is to qualify it in an unnecessary way.

It is unnecessary to delineate between “Terrestrial Radio” and “Radio that happens to be on the Internet” as they are melding into a single medium. The waves that carry both AM/FM Radio and Wi-Fi or Mobile serve the same purpose; delivering information. While the revolution within Radio is in it’s expanding diversity, the process of transmitting and receiving a stream of media hasn’t substantially changed.

The idea that there is increasing value to a Journalist in Radio may seem contradictory. Yet, it is the fragmentation of the audience and the increasing power of the tools to Narrowcast to them that gives Journalists an opportunity to inform the audiences in need. In this case, it isn’t so much about measuring, through Analytics, the performance of the media in terms of volume, it is in finding a dispersed audience with a common need for your information. That’s the ticket here for Journalists;becoming a Publisher.

So tune into this episode of Journalytics as we begin a series within a series; honest commentary on Journalism and Analytics.

Stephen McDaniel of Freakalytics – Episode 4

Bret Bernhoft — Thu, 05 May 2011 20:59:32 +0000

On this episode of Journalytics I interview Stephen McDaniel of Freakalytics about the opportunities for News Agencies to use data visualization to help tell the news. We also dive into how to best measure the use of graphs and maps; the answer might surprise you. For more information about Freakalytics follow this link and you can see for yourself the work Stephen is doing.

Recovery Panes

Bret Bernhoft — Tue, 14 Dec 2010 04:45:51 +0000

A video slide show of the effects of addiction on the lives of 7 anonymous artists. In between each artist, our narrator and curator, Kelly Williams, describes why the medium of encaustic is important in her life.

Sam Adams Recognizes the Need For Indie Media

Bret Bernhoft — Sun, 12 Dec 2010 08:31:05 +0000

I met Sam Adams in early December of 2010 at a community event here in Portland. Luckily I had my recorder handy and was able to do the best kind of reporting that I know of, impromptu. I asked Sam, “If you could say anything to the independent media community, what would it be?” His response was, admittedly, encouraging.

It seems that Sam Adams is a proponent of good reporting, working to encourage the system of checks and balances. Listen for yourself.

May 21st, 2011

Bret Bernhoft — Fri, 26 Nov 2010 05:17:20 +0000

For this, the first episode of Everyday Conversations, I was fortunate enough to capture a conversation about religion and Judgment Day between myself, 3 Christian Pilgrims and a man passing by.