As part of my efforts to better understand the world that lay between humanity and our technological creations I have been gathering a list of resources that give you access to a degree of Psychographic Data from across the internet. Remember, using these tools are reliant on your ability to decide what is and what isn’t appropriate best practice, there are many open hearts in the world. With that said, have fun and make sure to explore each tool. With enough practice using each, you will eventually begin to start piecing together a map of the internet; literally.
Websites
We Feel Fine is a web based application that, essentially, searches specific public social networks for emotive mentions. When it finds an specific emotion, it sets to finding context about the environment in which it exists. This can include the person’s gender, location and age. It can also include the weather and time which the emotion was expressed. But even more interestingly, if there is an image associated with the emotion, this too is cataloged.
Ultimately, We Feel Fine gives the curious searcher information about the emotive state of the internet, either past or present.
The interesting thing about Delicious is that it is neither a new or an underused tool. However, when added to a mix of psychographic tools it becomes a powerful engine for understanding the preferences of hundreds of thousand of technology users. This is accomplished by the voluntary cataloging of interesting content on the internet by people who discover it. It is important to understand that it isn’t the number of bookmarks, alone, that makes something important, it is the kind of content that is being book marked.
TweetPsych is a tool that creates a profile for a various Twitter account or list based on the keywords contained in their tweets. This information is then presented as a regressive line chart of behavioral patterns. Each different colored bar on the graph showcases the relative value that it’s represented subject. However, the down side to this tool is that there is no collective analysis of the data presented.
Despite the lack of embedded analysis there is plenty utility here.
TouchGraph Google is an amazing demo product that allows the visitor to see, visualized right before them, the major and minor interconnections between a core search term and the web properties related to it in degrees of separation.
The real value of TouchGraph is the ability to see how a specific subject or term is seen by Google as a search engine. The utility that TouchGraph serves for Psychographic research is how internet user’s behavior might be influenced by the innate relationships between online bodies. That information can then be used try to predict specific paths of viewing content.
This is a simple tool that allows you to see how your life relates to that of an unknown number of respondents. The value here is the ability to input a set of criteria and understand how a particular unscientific survey shows reality to be. Besides, they give you a swanky little image to show your friends.
Media
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