Start by entering this link into your browser: https://www.facebook.com/pages/create.php Decide which kind of page you would like to create. Local Business or Place Company, Organization or Institution Brand or Product Artist, Band or Public Figure Entertainment Category TV Network Name Agree to Terms Get Started Cause or Community Upload an Image I suggest that you… Continue Reading
About Facebook Ads
Purpose Campaign Each campaign should reflect a different objective. Name each campaign to reflect that objective. Ad Each ad is an attempt to deliver a specific message to a specific audience. The naming structure of each ad should reflect the demographics being targeted. Construction of Ads Title The title of your ad, if you are… Continue Reading
YouTube Channel Maintenance
Feed Your Feed is essentially a stream of your activity, while logged in, on YouTube. This will include your “likes”, “uploads” and other activities. Keep you Feed clean of any activity that might be deemed as contrary to how you would like the viewer to see the Network’s brand. Construct your feed to express relevant… Continue Reading
2 Important Video Analytics Metrics and KPIs
Video – Popular Entertainment Factor – X/40% This is the total number of plays compared to the average playthrough. To find the average playthrough, divide the average time watched into the total length of an episode. This measurement essentially shows how many times your video was played and how long the average viewer watched. This… Continue Reading
Facebook Domain and Page Insights
Domain – Primary Metrics and KPIs Total Social Action Multiplier (TSAM) – 350x+ This is the total number of times greater each on-site social action was viewed on Facebook. The KPI indicates that 350 impressions or greater for every on-site social action is healthy. Referral Percentage – .05%+ This is the percentage of impressions (from… Continue Reading
5 Google Analytics Metrics and KPIs
Daily Visits – Total Visits for X Days Past/X At this point, the goal here is to get a sense of how daily Website traffic is doing compared over a recent period of time. 3 Heaviest Hours/Days of the Week for Visits You are looking for the three heaviest hours and days, both separately and… Continue Reading