As I typically do each and every morning, I began browsing through Twitter for interesting news stories (this actually could be said to be my morning Newspaper and cup of coffee routine, how 2010 of me). As I was following a couple of leads I noticed that a couple of friends of mine had mad mention of Google TV and the new technology that is coming from Mountain View California.
After clicking on the Google TV Twitter account I decided to investigate further, so down the rabbit hole I fell. I first visited their website and was greeted with this YouTube video.
From the video one can easily discern that the combination of both the Internet and traditional Broadcast Television is geared towards making viewing content easier and more readily accessible. Google is certainly in a place to put both capital and pressure behind this effort, something that should have been done years ago. Despite being innovative and clearly desired by many who stream content, what is the real significance of Google TV?
From my perspective Google TV is a small step toward Multi-Media integration on a single platform. Meaning, putting different channels together such as YouTube, NetFlix, Cable and even Hulu is not exactly a fundamental change in the way that media is consumed, just an optimization. Google TV is going to make avoiding commercials incredibly easy, at least as things stand now. From my experience, simply hooking my HDTV to my computer is as effective as the proposition Google is making here.
What I am looking for is something that allows for Multi-Media integration through the creation of more flexible mediums and content. I am completely confident that Google can deliver the next generation of content and media. Wave and HTML5 is one step in that direction, but not a finishing place. To truly revolutionize the consumption of media, content producers and Internet providers must think outside of a little black box and more deeply into the actual experience of accessible content, deeply enriched media.
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