How does running an Internet TV network differ from running a traditional TV network?
Here are three major differences between an Internet and Traditional TV Network.
- The first is the use of Video, Social and Web Analytics. These three technologies allow Internet TV Networks to immediately discover detailed information about their audience for free; something Traditional TV pays expensive fees for. Using these three tools, Internet TV can create an profile of a typical viewer that can then be used to target advertising with.
- The second major difference is the cost of operation and production. Internet TV is capable of producing full-length programming for a fraction of the cost to produce and distribute Traditional TV. It really is the power of Internet distribution that saves money.
- A third major difference between Internet and Traditional TV is the difference of inherent content restrictions, no FCC. Traditional TV must strongly guard against breaking Federal regulations such as curse words and sensitive subjects. On Internet TV, there is none of that. Internet TV is able to make our own decisions about content.
- What are your thoughts on the future of Internet TV?
This is an important question. Here are three major changes/trends in Internet TV.
- The first trend is a greater flexibility in content delivery. The audience will be able to more freely explore and experience video content. This will be aided by technology that responds to individual site preferences. In essence, the website will aid you in finding the best content based on your preferences.
- The second is an increased dependence on Analytics by all Internet Media for revenue. The use of precise media measurement tools will become the norm.
- The third will be the continued growth in the efficiency of the product. As production and distribution chains become cheaper and more intuitive, the distance between the audience and the Network shortens. This means that an Internet TV Network can film, produce and distribute high quality video for a fraction of today’s costs, which are already a fraction of yesterday’s costs.