Live It Up!

From time to time I am given the opportunity to help out a friend with both their Marketing and their Sales Strategy. Recently, I was asked by a friend of mine, RK Hendrick, to help him create a digital media strategy including the introduction of an iTunes friendly Podcast and a series of peripheral media [...]

#2 CareerBuilder.com

The CareerBuilder.com advertisement is a 30 second spot that relies entirely on the image of the old, drab and fat as images of the antithesis to the promoted product. With men wearing the unfashionable “whitey-tighties” and women wearing oddly shaped and colored bras and panties, the concept of casual Friday has been taken to [...]

#1 – Doritos

Description
The advertisement begins with a knock on the door, fairly typical entrance into a domestic situation. The guy knocking chose the colors red and pink for the flowers he was delivering ,very traditional, unexciting and flat. When the women opens the door she is fairly excited to see the man, which is fine, [...]

According to a recent Register-Guard article titled, “State Gained Jobs Last Month”, the state of Oregon gained a net value of 2900 non-farm jobs. Yet, despite this gain there was still a slight increase in the overall unemployment rate, up to 11%. With industries such as educational and health services, manufacturing  and trade as well [...]

For the past 3 months we have been discussing the nuances of Digital Demography and how it applies to many aspects of major trends in life, either emerging or firmly realized. I continue to work with professors at Universities such as Portland State, Lewis and Clark and Reed to outline and detail the values of [...]

After having spent the last 3 years networking, contracting and observing the Portland Marketing industry, I have come to learn 5 truths. In their blatancy and honesty, here they are.

When concerning the success of clients, size matters. In Portland Oregon , typically, the smaller and more hyper-local your marketing is, the better and more effective [...]

Throughout the world of pleasure there are fewer things more truly enticing than taking a vacation. Pleasure or Leisure Travel is a complicated notion however, as there are many elements to consider when looking at the larger picture. For January’s article on the Demographics of Pleasure, the subject of Travel will be the focus.
“So I [...]

To start us off, I would like to mention that this particular discussion is a learning process for everyone, even myself. Therefore I will be using this blog as a thinking pad or a source of clarification.Tonight I had an interesting conversation with one of my good friends, Alicia, about a few ideas surrounding Digital [...]

So the question is simple, “What is Digital Demography?” To answer this, we have to look at the two words independently and then in their mutual context. Lets start with “Digital.”
When concerning ourselves with the digital element of “Digital Demography” we are exclusively looking to the realm of technology. However seemingly limiting this might be, [...]

As I regularly do, I was looking through the Willamette Week for advertisements to admire. I find that some of the best ads are still produced via a print medium, at least in regards to their mobility. As I was looking I found an ad for a “newish” website known as Post PDX. The advertisement [...]